The first catalogue had covers drawn by Clas Ohlson’s brother-in-law, Eric Springfeldt. Eric was employed as an illustrator by the company and later in life would become a well-known advertising manager at the food retailer ICA. In Eric’s cover design, a best-selling item was often shown together with active people. Then, at the 1946 presentation of the catalogue, a hand-colored photo was used. The photo showed Clas Ohlson’s grandchild, and Mary Haid’s son, Toni Haid.
The company Clas Ohlson was founded in 1918 in Insjön, Sweden, as a mail order firm. Articles that initially only could be ordered via our catalogue are, since the late 1980s, available in all our stores and, since the mid-1990s, also online. When we celebrate our centennial in 2018, we do it with customers in five markets, almost 5,000 co-workers, and a turnover of around 8 billion Swedish kronor. We are a listed company on Nasdaq Stockholm. Much has happened since our first days but one thing has remained the same: our determination to help and inspire people to improve their daily lives every day, by offering smart, simple, practical solutions at attractive prices. Read more about our history here on clasohlson100.com – or learn more about the company today at om.clasohlson.com